Food stylists help make food look appealing for food companies. Do you think it is deceptive advertising? Explain.
Sources: pinterest.com and graphics.com
Unit 4: Food Advertising Tricks
Sources: pinterest.com and graphics.com
Sources: pinterest.com and graphics.com
33 Replies to “Unit 4: Food Advertising Tricks”
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I dont think its deceptive advertising because I dont think its important how it looks. Its good when we get food that looks nice but I think photo can be look better and when its tasty and i can taste all ingredients on the photo, I think is not a big deal. If we complain all this things our life will get too tired.
How about if the food looks as bad as it did in the Consumer Reports video? Will it still be okay as long as it tastes good?
I think i will get disappointed on that food but still I think I will eat often so I dont think its good to say its fake or bad.
I agree taste is all that matters.
I do not think that advertising food in a perfect look is deceptive. I believe that if all the ingredients are used, food companies are being honest about foods. Also, in my perspective, advertisements are meant to attract and seduce people to buy things. Therefore, they should put a lot of effort and exaggerate in advertising foods.
I do agree with you. Advertising should exaggerate so that people will buy. Advertising is just for showing what ingredients are in food.
It makes me think about the profile photos people use to attract a future boyfriend or girlfriend. In America, we say your photo should look like you on your best day.
Right. In that situation many people edit their pictures and upload pictures like that does not even look like them. However, that is how it works. But I also wonder what is real ‘you’ is on the otherside.
I don’t think it is deceptive. They uses same ingredients and it actually taste similar. Even if picture looks so different with what we get, I understand that they had to make the food to look good. Also they have to make foods quick as they can so it would be hard for them to care about every trivial things.
I understand making food look as good as the picture may be trivial to some people. But other people might say they are paying a lot of money not just for food to put in our stomachs but for a nice experience, which includes beautiful looking food. What do you think? Aren’t we also paying for good presentation?
We are paying for good presentation but I understand if it doesn’t look so bad.
I think it is deceptive advertising because if the company wants to appeal their foods, they should make food better! The company only concentrates on appealing, not the quality of food. In this situation “appeal” means “trick”.
This sounds a little like what in America we call “bait-and-switch”. We bring you to the store promising one thing then sell you something else. But we saw in that video it takes hours to make a burger look that good. We don’t want to wait so long for our food, do we?
I agree with you! They have to more take care of the food.
Yes if i know the food is trick. I am so angry…
I think when I order dishes and if they are different from pictures, I will be disappointed. Whenever I order dishes, I want to eat same dishes with pictures. So I think if dishes and pictures are different, that is deceptive advertising.
I agree what you said but I think consumer should understand. Or you should pay enough more money to get nice looking food.
I think so too!! We can expect food’s details and informations to see the pictures. But whole things are lie😵
It sounds like Ji Won has had many bad experiences at restaurants.
Have you had many experiences where the food looked very different from the picture? So far, I have had pretty good experiences in Korea. Food presentation has generally not been disappointing. The taste has not always been so good, though. 😀
Some months ago, I was watching TV and I saw pizza advertisement. As soon as I saw, I called to domino and oredered pizza same as advertising. I was expecting but when I took, I was very disappointed because of pizza’s visual. I’m always disappointed at same things but I order pizza whenever I want to eat. Because it is delicious…
I think so. But isn’t it the same dish with the picture? I think it just looks different.
Sometimes I confuse appetizer and main dish.. And I really dissapoint .. I agree with you.
It is deceptive but I can totally understand.
If advertisements show bad shape of product, maybe a lot of people won’t open their wallet. Also, this problem will easily solved when we stop indiscreetly consumption.
That’s true! If we are more selective about where we eat, restaurants that don’t make an effort will close down, leaving only the good restaurants.
My opinion is it is a deceptive advertising. I don’t expect the same visual as they show in the picture, but it has to be at least similar. If it is too different than I saw in the picture, I would think I waste my money. Also, I feel the food tastes better when it looks good.
Thats why you love soju, it looks exactly the same every time!
Nice comparing
Yeah… I think so..😄
I agree food that looks good tastes better! I’ve heard that 70% of what we taste comes through our sense of smell. I wonder how big of a role our sense of sight plays in what we taste.
If advertising is excessive, it can be deceptive. So i think it is up to how much food stylists exaggerate. I have experiments about that. When I saw pizza advertisment it looks very beautiful. So i order one immediately. But it was completely deceptive. I was very angry..
Yes, especially considering pizzas can cost more than 30,000 won! For that kind of money, it had better look really good.
I think it is deceptive advertising. Because people think the advertising picture is real image, but actually many foods in picture are inedible. People look forward to eat foods like picture, but they couldn’t get them ever.